Last updated: June 2025
dazedmedia.com is published by Waddell Limited, trading as Dazed Media ("Dazed Media," "we," "us," or "our"). Our company number is 03039139, and our registered address is Studio Smithfield, 2nd Floor, London, England, EC1A 9PT.
This Privacy Policy explains how we collect, use, and protect your information when you visit dazedmedia.com (the "Website").
1. Information We Collect
We collect information from two main sources:
Automatically Collected Information (through Google Analytics 4): When you visit our Website, we use Google Analytics 4 to collect certain information automatically via cookies or similar technologies. Please see below for more information. This helps us understand how our Website is used and how we can improve it. The information collected may include:
Your IP address
Device information (e.g., operating system, browser type)
Geographic location (at a city level)
Pages you visit on our Website
How long you spend on each page
The way you navigate through our Website
Referring website addresses
Information You Provide Voluntarily (when you email us or through our "Contact Us" form): When you use our "Contact Us" form, you may choose to provide us with the following personal information:
Your Name
Your Email Address
Your Company
Your Job Title
Any information you include in your message
2. How We Use Your Information
We use the information we collect for the following purposes:
To operate Our Website: Certain data collected via cookies and similar technologies are for strictly necessary purposes. This is on the basis of our legitimate interests to operate our Website such interests include for security, safety and operation of our business.
To Improve Our Website: The data from Google Analytics 4 helps us analyse user behaviour, understand popular content, identify areas for improvement, and enhance your overall experience on our Website. This is on the basis of your consent that you provide via our cookie banner when you first visit our Website. You have the right to withdraw your consent for this specific processing at any time without affecting the lawfulness of any processing undertaken prior to you withdrawing such consent.
To Respond to Your Inquiries: If you use our "Contact Us" form or email us, we will use the information you provide to respond to your questions, comments, or requests. This is on the basis of our legitimate interests and such interests include providing you a response in a personalised way and to operate our business.
If you fail to provide certain information when requested, our Website may not function as expected, or we may be prevented from complying with our legal obligations.
3. Sharing Your Information
We do not sell your personal information to third parties.
We may share your information with:
Google Analytics: Your usage data is shared with Google Analytics 4 to provide us with website analytics services. This is on the basis of your consent unless the cookie is strictly necessary. Google's privacy policy can be found here.
Service Providers: We may use third-party service providers to help us operate our Website, business or provide certain services (e.g., hosting). These providers are obligated to protect your information and only use it for the purposes we specify. This is on the basis of our legitimate interests such interests include using such third parties to help us with our business.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
Group Companies: We work closely with other companies which are part of our group, which includes other Dazed related entities such as Dazed Group Limited, AnOther, AnotherMan, Modern Mobile Digital Media co Ltd, ITP Media Group FZ-LLC and other trading names such as AnotherMag, Dazed & Confused, NOWNESS, Dazed Studios and Dazed MENA. We may share your personal data with such companies in our legitimate interests such as for the purposes of security, optimisation of our products and services, as well as internal reporting.
In the context of a transaction: we may share your personal data with potential partners, service providers, advisors, and other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell or transfer all or a portion of our assets or business.
Our legal rights: to protect the rights, property or safety of us or our users, or others, and in order to enforce or apply our terms and conditions (this includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).
4. Data Security
We take reasonable measures to protect the information we collect from unauthorised access, disclosure, alteration, or destruction. However, no internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.
5. Your Choices
Cookies: A cookie is a small file of letters and numbers which we store on a visitor’s browser or transfer to their computer’s hard drive. A cookie also contains information about a visitor’s device, such as user preferences and browsing activities while using our Website. If you prefer, you can usually set your browser to remove or reject browser cookies or via our cookie banner when you first visit our Website . Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Website.
Contact Us Form: Providing information through our "Contact Us" form is entirely voluntary. If you do not wish to provide certain information, you can simply choose not to fill out those fields.
6. How long do we keep your personal information?
We keep personal information for only as long as necessary in line with our retention criteria taking into consideration: the cookies listed above, legal obligations, best industry practice, limitation periods and our business needs.
7. International Transfers of your information
We operate globally. As such, personal information may be transferred to or be accessible from any of our offices or indeed from locations where our staff are located at any given time in different parts of the world outside the European Economic Area (“EEA”) and UK such as the USA, UAE, Korea and China. This includes suppliers that we use.
Such countries and jurisdictions may not be regarded as providing the same level of protection for personal data as the UK and EEA. As such, where any such transfer is made outside the EEA or UK we will always ensure that adequate safeguards are in place to protect your personal information and to make sure it is treated securely and in accordance with this privacy policy.
In these cases, we rely on approved data transfer mechanisms such as:
relying on derogations set out in data protection laws such as for the fulfilment of the contract with you
an adequacy decision
self-certification mechanisms such as the EU-US Data Privacy Framework and the UK extension to the EU-US Data Privacy Framework
standard contractual clauses such as the EU Standard Contractual Clauses, UK International Data Transfer Agreement and the UK Addendum to the EU Standard Contractual Clauses
If you are located in the UK or the EEA, you may contact us for a copy of the safeguards which we have put in place to protect your personal information and privacy rights in these circumstances.
8. Your rights in connection with your personal information
Under certain circumstances, by law you have the right to:
Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing.
Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.
Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
Request the transfer of your personal information to another party.
Withdraw your consent. In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time without affecting the lawfulness of any processing undertaken prior to you withdrawing such consent.
If you would like to request to exercise any of the rights above, please contact us with the details of your request.
Please note that these rights are not absolute and will only apply in certain circumstances.
9. Making a complaint
You have the right to lodge a complaint with the relevant data protection authority in your country of work or residence if you are not satisfied with the way your request was handled or are concerned about our privacy practices. The UK data protection regulator is the Information Commissioner’s Office, see www.ico.org.uk. For the EU, a list of supervisory authorities and their contact details can be found here.
10. Children's Privacy
Our Website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under the age of 13, we will take steps to delete that information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on this page and update the "Last Updated" date at the top of the policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at privacy@dazedmedia.com